Affluent brands have long feared the loss of control of their exclusivity once they’ve ventured into the tangled world of the web. Certain elite brands will absolutely avoid TV advertising (too mass market) and concentrate on print ads in highly focused magazines. Other companies will opt to spend more for online video advertising.

Paul Argueta has mastered the ability to balance the efficiency of mass marketing, utilizing a variety of promotional channels, with the effectiveness of precisely targeting the Buyer(s) who desires the lifestyle that a specific property represents.

Upon the request of the Seller(s), and to protect their privacy, absolute discretion is honored. Many of the homes we represent are marketed and sold without any public knowledge.

The Discerning Seller desires to deal with a professional who sells, rather than a professional salesperson. Paul Argueta is the consummate professional and will market your home using the strategies detailed below:

• The property will be listed on Prestige MLS (European MLS) and will be translated into 13 different languages.
• The property website will be featured on Fang.com which is an Asian version of Zillow with hundreds of millions of monthly visitors. It will be translated into Mandarin.
• The property will be listed on Caimeiiu (Asian MLS) and will be translated to Chinese. Caimeiju can be found on top Chinese local search engines like Baidu, Google China, Bing, and Yahoo Taiwan.
• Paul Argueta and/or his team of Agents make quarterly visits to Asia and participate in events such as the LPS – The Luxury Properties Showcase held in SHANGHAI, BEIJING and GUANGZHOU.

When applicable and upon request, Paul Argueta will host and cater exclusive, by invitation only, events for Pre-Screened Buyers and Brokers in an effort to promote the property. These Dinner Parties disguised as Open Houses, may also double as Charity Fund Raisers for the seller’s charity of choice. These events may include: